Hatsun Agro Product Ltd: A 50-year young company’s many “firsts”!
New Delhi, July 24: In its 50-year journey, Hatsun Agro Product Ltd (HAP) has many "firsts" and unique features to its credit
HAP
is
India's
largest
private
sector
dairy
company
since
2009-10.
Every
day,
HAP
procures
close
to
33
lakh
litres
on
an
average,
from
nearly
4
lakh
farmers
through
its
network
of
around
10,000
Hatsun
Milk
Banks
(HMBs)
which
also
includes
more
than
1000
Bulk
Milk
Coolers
(BMCs).
The
BMCs
run
entirely
on
thermal
batteries.
Every farmer has a unique producer code linked to his/her bank account and is paid once in 10 days for the entire milk quantity supplied during that period.
Even
during
the
lockdown,
HAP
ensured
smooth
operations,
benefitting
both
farmers
and
consumers
alike.
HAP's milk procurement has gone up by 14% over last year, despite the Covid-19 pandemic.
HAP,
unlike
many
other
dairy
companies,
has
neither
resorted
to
"milk
holidays"
voluntarily
nor
delayed
payments
to
its
farmers.
HAP
is
both
a
B2F
(Business-to-Farmer)
and
B2C
(Business-to-Consumer)
company.
More
than
95%
of
the
company's
5,317
crore
revenue
in
2019-20
is
from
branded
product
sales
to
retail
consumers:
'Arokya' milk,
'Arun
Icecreams',
'Ibaco',
'Hatsun',
'Oyalo'
and
'Santosa'
Feed.
The HAP family today includes 4 lakh farmers and nearly 45000 people employed either directly or indirectly. The company takes care of their livelihood.
Salient features of the HAP
Digital Payment System: HAP has gone beyond direct milk procurement from farmers to making payments directly into their bank account.
HAP
introduced
this
system
of
direct
payment
transfer
in
November
2013
and
moved
to
a
100%
cashless
mode
by
October
2015.
This was more than a year before the current government's Demonetization announcement.
It helped convert farmers who were traditionally financially-excluded and dependent on loan sharks, into creditworthy customers of banks!
Transparency:
Based
on
the
quantity
of
milk
poured,
the
price
per
litre
corresponding
to
the
FAT/Solids-non-FAT
(SNF)
content
and
payment
due
are
displayed
right
in
front
of
the
farmer.
Details of FAT & SNF and price of the milk for the quantity poured are sent to every farmer instantly via SMS.
This ensures the most transparent system of procurement. And direct bank transfer guarantees zero manipulation in payment as well!
Technology:
HAP is India's first dairy company to install Ekomilk analysers in all its 10,000 collection centres / HMBs and BMCs.
These ultrasonic technology-based machines instantly measure the FAT / SNF content of milk supplied.
HAP is the world's first dairy company to develop and use thermal battery-based technology in its BMCs, for chilling milk immediately after procurement. It has worked extensively with a Boston-based US company in this regard.
The bulk milk coolers in the BMCs run on thermal batteries which store electricity whenever available from the grid.
This helps in chilling the milk right at source, even in rural areas with irregular power supply.
None of the company's HMBs has or requires any diesel generator backup for collecting milk, thereby avoiding environmental and sound pollution.
Animal Husbandry Services:
HAP promotes Ethnoveterinary Medicine (EVM), commonly known as traditional animal healthcare, a cost effective and accessible method for treating cows, which can easily be carried out by farmers themselves.
HAP undertakes about 4-5 lakh artificial insemination every year.
HAP has tagged more than 6 lakh cows so far to extend veterinary services.
Green Renewable Energy:
HAP sources over 80% of its entire industrial power requirement from renewable sources like solar power and windmills.
The Ekomilk analysers, electronic weighing scales, display, stirrer, scanner, tablet and printers in all HMBs operate entirely on solar powered batteries.
Every HMB building has a rooftop solar panel and battery that can store 900 watts of power.
Doubling Farmer Income:
HAP is India's first dairy company to work on increasing farmer income by reducing cost of production.
Since 2005, the company has been collaborating with the Tamil Nadu Agricultural University (TNAU) to commercialize its high-yielding, protein-rich hybrid Napier green fodder (kambu / bajra) such as Co-3, Co-4 and Co-5.
HAP's agri-extension service team, in association with TNAU's scientists, has demonstrated how farmers, by growing these fodder grasses, can substantially reduce the need for expensive compound cattle feed and concentrates.
Many of HAP's farmers have halved the cost of feeding their cows by cultivating Co-4 and Co-5 hybrid fodder. By using cow dung as manure, brush-cutters to save harvesting labour, rain-guns to cut water consumption and milking machines, labour costs have reduced significantly.
Currently, they earn more than the Swaminathan formula of 50% return over production cost. Their incomes have doubled through halving of feeding costs and elimination of intermediaries in procurement and payments.
Conclusion:
HAP's focus on cashless direct payments, disintermediation, technology and transparency vis-à-vis farmers, animal husbandry services, clean/renewable energy-based operations and doubling farmer income are all in tune with our National Development Goals.
For HAP, Atmanirbhar Bharat (belief in Indian farmers), Vocal for Local (building strong consumer brands), Make in India (manufacturing using indigenous and not imported produce) and Digital India (100% cashless dealings with farmers and distribution chain) are our way of life!