Mehrasons plan country-wide expansion

Chandigarh, Aug 20 (UNI) Mehrasons Jewellers, on an aggressive expansion path, is scouting for franchising partners to expand their footprint, targeting Punjab, Uttar Pradesh, Rajasthan, Karnataka and Tamil Nadu, in the first phase.

Managing Director, Mehrasons Jewellers Ajay Mehra, during the brand launch of 'Just Diamonds' format at a press conference here, said it was the company's first distinctive jewellery format specialising in diamonds and diamond jewellery to woo the contemporary woman.

Mehrasons 'Just Diamonds' brand launch will be followed by store launches in the target cities in the next two to three years, he said adding that the company has recently adopted a corporate business model to streamline all its systems and processes.

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