Piyush Pandey Death News: Advertising Legend, Who Made Fevicol and Vodafone's Pug Ad, Passes Away At 70

Piyush Pandey, a stalwart in Indian advertising, has passed away at 70. Known for his innovative campaigns, including Modi's election slogan, his legacy reshaped the industry and will inspire future generations.

Updated: Friday, October 24, 2025, 14:48 [IST]

Renowned advertising figure Piyush Pandey, celebrated for his work on campaigns like Fevicol and Vodafone's pug ad, has passed away at 70. His creative contributions have left a lasting impact on India's advertising landscape. Pandey's innovative ideas, such as Cadbury's 'Kuch Khaas Hai' and Asian Paints' 'Har Khushi Mein Rang Laye', have become integral to Indian pop culture.

Pandey's influence extended beyond commercial advertising. His slogan "Ab ki baar, Modi sarkar," crafted for Prime Minister Narendra Modi's 2014 election campaign, became a widely recognised political phrase. Union Commerce Minister Piyush Goyal expressed his sorrow over Pandey's death, calling him "a phenomenon in the world of advertising."

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Piyush Pandey, the advertising icon behind campaigns like Fevicol and Vodafone's pug ad, passed away at 70, leaving a significant impact on India's advertising landscape, including slogans like 'Ab ki baar, Modi sarkar.' Pandey, who held roles at Ogilvy and received the Padma Shri in 2016, also worked on campaigns addressing polio awareness and anti-smoking.

Post your tribute and celebrate the legacy of advertising guru Piyush Pandey.

Advertising Legacy and Achievements

Pandey held prestigious roles at Ogilvy, serving as Chief Creative Officer Worldwide in 2019 and Executive Chairman India. His accolades include the LIA Legend Award in 2024 and the Padma Shri in 2016. His first advertisement was a print ad for Sunlight Detergent, marking the beginning of an illustrious career.

His portfolio is vast and varied, featuring campaigns like the Polio awareness initiative with Amitabh Bachchan, Fevikwik's "Todo Nahin, Jodo", Ponds' Googly Woogly Woosh, Vodafone's ZooZoo ads, Gujarat Tourism promotions, and anti-smoking efforts for the Cancer Patients Association.

Tributes from Friends and Colleagues

Close friend Suhel Seth shared his grief on X: "Deeply saddened at the loss of my dearest friend Piyush Pandey. India has lost not just a great advertising mind but a true patriot." Seth referenced "Mile Sur Mera Tumhara," a patriotic song from the National Integration campaign in 1988 that Pandey sang.

Goyal further remarked on Pandey’s storytelling prowess: "His creative genius redefined storytelling, giving us unforgettable narratives. To me, he was a friend whose brilliance shone through his authenticity." He added that Pandey leaves behind a void difficult to fill.

Piyush Pandey entered a profession that spoke in beautifully nuanced English aur usko apni zubaan ka khubsoorat zaika pesh kiya. He flew high in the advertising world par kadam is sanskriti se alag kabhi nahi hue. He could take on layered communication needs aur usko itni… pic.twitter.com/NMbPgaD2NM
— Harsha Bhogle (@bhogleharsha) October 24, 2025

Piyush Pandey
1955-2025 pic.twitter.com/CdfeqPZx7O
— Shiv Aroor (@ShivAroor) October 24, 2025

Legend! Wrote this masterpiece 🙏pic.twitter.com/wPoTYtnuRG
— Aarish (@aarisha_fabgirl) October 24, 2025

Another master piece from Piyush Pandey. pic.twitter.com/OxBbGbJnAE
— Naresh Nambisan | നരേഷ് (@nareshbahrain) October 24, 2025

On the demise of an advertising legend, remembering one of his most iconic Ads of Piyush Pandey. There are many more, like Fevicol and Asian Paints. But this one is special. pic.twitter.com/P2v6v8LZiA
— Joy (@Joydas) October 24, 2025

Pandey’s legacy is marked by creativity and innovation that reshaped Indian advertising. His work continues to inspire many in the industry. The impact of his campaigns will be remembered by audiences across generations.