Hyderabad Balapur Ganesh Laddu Auction 2023: Breaks All Time High Record; Check Pics & Video

The Balapur Ganesh Laddu, a significant emblem of faith and ritual, was auctioned for an unprecedented 1.26 crore rupees at Richmond Villas, Suncity, Hyderabad this year. This is a record-breaking sum, with the previous record being 24 lakh rupees.

Everyone was eagerly waiting for the famous 'Laddu' prasad auction with the commencement of Ganesh Nimajjanam processions in Hyderabad. In 2021, this sweet treat was sold for a staggering 18.90 lakh rupees. It's impressive to note that the initial auction value of this laddu in 1994 was just 450 rupees. Those who take part believe obtaining the coveted Laddu Prasad will bring them luck.

This year's Balapur Ganesh idol featured a distinctive design of the deity seated on Panchmukhi Nagendra, showing animated eyes and ears. The decorative scheme for the pandal was based on the Vijayawada Kanaka Durga temple.

According to a media report, this year witnessed an increase in the number of participants in the laddu auction, with five newcomers, including people from outside the local area. The auction was opened only to 25 successful bidders since its inception.

Last year, a nearby farmer named Vangeti Lakshma Reddy bought the laddu at an auction for 24.60 lakh rupees, surpassing the previous year's bid by 5.70 lakh rupees. This year, the expectation is high as the laddu is predicted to fetch a record-breaking price.

The practice of selling the Ganesh laddu at an auction started in 1994 when it was bought by a local farmer, Kolan Mohan Reddy, for only 450 rupees. He then shared the prasadam laddu with his relatives and other villagers and scattered some in his fields. When his harvest notably improved, it instilled a belief that the laddu brings benefits of well-being, wealth, and success.