RCOM ties up with BBC World News for mobile content

New Delhi, Sept 16 (UNI) Reliance Communications (RCOM), the country's second largest cellular services provider in terms of market capitalisation, today said it has tiedup with BBC World News, the British Broadcasting Corporation's international news and current affairs television channel, to provide international news to its subscribers.

RCOM has provided BBC World News for the first time as a mobile streaming (unicast) service, available 24 hours a day for its mobile users across the country.

''With this deal, the mobile users can access BBC's live breaking news and landmark programming initiatives as they happen directly on their handsets,'' the company said in a statement.

The company, which claims to be the first telecom operator (CDMA) to provide mobile streaming (unicast) service in India in 2004, provides hours of latest entertainment and information based rich media content through 11 TV channels to its subscribers.

BBC World News-- the quality service provider of news, documentaries and current affair programmes, has viewership all over the globe. It displayed independent news giving even when the British Raj spread its wings to many parts of world.

And now, when the colonies have been freed, it continues to be the voice of top quality journalism. Despite the many years of its existence, BBC's popularity has not dwindled.

UNI SG AK ND1915