Expanding Market
Post COVID-19 pandemic, smartphones have become multi-utility devices that are facilitating access to education, health, entertainment services, etc. Because of this the user behaviour is also changed and data consumption is increased. As per ICEA, the mobile phone market size is expected to reach end at par by the end of 2021-22 as compared
to the previous year. In pre-covid era, i.e. in the year 2019-20, the mobile phone market was valued at approximately Rs. 2 lakh crore.