Sylvester DaCunha Creator Of Iconic 'Amul Girl' Campaign Passes Away

Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, passed away in Mumbai, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday.

"Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai," said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).

Sylvester daCunha conceived the 'Utterly Butterly' campaign for Amul, the brand owned by GCMMF, in 1966 which introduced the 'Amul Girl' to the world which continues even today.

It has to be noted that Rahul daCunha, Sylvester daCunha's son, is now at the helm of the advertising agency started by his father.

On the other hand, tributes for Sylvester daCunha are poured in with senior Congress leader Jairam Ramesh recalling that Amul's iconic leader V Kurien had acknowledged his creative genius.

"The man behind Amul's iconic Utterly Butterly Delicious ad campaign has just passed away. In his memoirs, Dr. V. Kurien had acknowledged the creative genius of Sylvester daCunha who was a legend of Indian advertising. His elder brother Gerson daCunha another legend of the Indian ad industry & cultural world who worked with Sam Pitroda to popularise the technology missions in the late 80s had passed away last year," he said on Twitter.

Trinamool Congress MP Derek O'Brien termed Sylvester daCunha as an advertising legend in a condolence message shared on the microblogging site Twitter.

Netizens on Twitter expressed their condolence. A user said, "Truly the doyen of Indian advertising industry and brand builder of many brands, closest we know personally is Amul !His immense contribution is worth many a salutes ... our prayers with the Da Cunhas and wishes for his legacy to continue and grow..!Om Shanti" Another said, "Shri Sylvester Dacunha will be remembered for his creative and out-of-the-box contributions to Amul. My heartfelt condolence to the family!"