Divya Spandana Ramya - The woman who saved Congress from fading into oblivion
Former MP from Mandya, in Karnataka, an actor popularly known by her screen name Ramya, and now the Head of Congress Social Media - Divya Spandana has changed the game for the Indian National Congress and the heat of the change can also now be faced by the BJP, at least on the virtual space.
Handpicked by none other than Congress President (then Vice President) Rahul Gandhi, Divya was appointed as a novice but rose the rank quickly with her aggressive and witty approach to the party's social media handles. From increasing the followers of Rahul Gandhi on various social media handles (for which she doesn't take credit) to adding that much-needed spark in the party on the virtual space, Divya has truly justified her growing popularity in the party and her quick success.
Among the most viral campaigns under her guidance was 'Vikas Gando Thaiyo Che' which if translated to English means, Vikas (Development) has gone crazy to mock the Prime Minister's agenda of development. Ahead of every rally of Rahul Gandhi, the social media foot soldiers are on their toes. Under Divya, a visible change can be seen in the Party's approach towards social media. From picking up human-centric issues to women's issues apart from political, all the leaders are now on social media, a step Divya terms as an achievement.
What Divya did was perhaps not anticipated by anybody in the political circuit. Rahul Gandhi who was declared a failed leader a senior minister in the BJP now sends chills down the spine of many in the ruling party by his social media presence. The very tech-savvy BJP now feels the need of attacking Gandhi for each and every tweet of Rahul that is critical of the Modi Government. Senior Ministers in the present Government now are on the job of countering Rahul's remarks on social media, which makes it clear that Rahul Gandhi has gained prominence in the virtual space, and the credit can be hugely attributed to Divya.
Background: Divya was born on November 29, 1982, in Bangalore in Karnataka. She acted predominantly in Kannada films. She is also a two-time winner of Filmfare Award for Best Actress - Kannada.