Cars24 CEO's Recruitment Post Sparks Language Debate Online: 'Can't Speak Kannada? Aa Jao Dilli'

A social media post by Vikram Chopra, CEO of Cars24, has sparked a debate over linguistic identity and workplace inclusivity.

Chopra shared a post on X, addressing individuals living in Bengaluru who might be open to job opportunities in Delhi-NCR.

Photo Credit: https://x.com/vikramchopra

The post read: "Still can't speak Kannada after years in Bengaluru? It's okay. Aa jao Dilli (come to Delhi)".

"We are not saying Delhi NCR is better. Only that it really is. If you wish to come back, write to me at [email protected] with the subject - Delhi meri jaan," his post added.

While some interpreted the message as a light-hearted recruitment pitch, others criticised it for allegedly disparaging the Kannada language.

"This is probably not the message you would want to post in a hiring call. So basically, you want north Indians/Delhiites in your team? What about everyone else?" questioned one social media user.

"Delhi NCR has its charm, but before calling it 'better,' let's take a moment to consider the reality. A look at the crime data might offer a different perspective. Think twice before making the move," commented another.

One user even unearthed an old post by Chopra from 2009 in which he had criticised the national capital.

"The most difficult thing in Delhi is to deal with its people," the post read.

In June last year, Karnataka Chief Minister Siddaramaiah issued a strong appeal to foster a "Kannada atmosphere" across the state. He urged all Karnataka residents to embrace Kannada in their daily lives.

"It is the responsibility of every Kannadiga to protect the Kannada language, land, and water," Siddaramaiah said, adding that speaking Kannada should be a deliberate choice for all residents, irrespective of their linguistic background.

Supporters of Chopra's post, however, have defended it, suggesting it highlights the challenges faced by non-Kannada speakers living and working in Bengaluru.

"I compliment you for this initiative. It's important that those who work live close to their families," wrote one social media user.