59 percent of Asians use Internet in purchase decisions

New Delhi, Sep 21 (ANI): A recent survey has found that 59 percent of Asian consumers used the Internet to research on products before buying them.

London-based Essential Research undertook the survey, which was commissioned by Microsoft Advertising and Aegis Media.

About 19,000 shoppers across 17 countries and regions in North and Latin America, Asia and Europe were polled, The Business Times reports.

The focus was on retail spending on items such as groceries, apparel, home electronics and fast food.

The survey found 59 percent of Asians used the Internet before purchasing, compared with 28 percent of Americans.

During an in-store purchase, 45 percent of Asians used a mobile phone, compared with five percent of Americans, Xinhua reports.

And 19 percent of Asians used digital media post-purchase, compared with 12 percent of Americans. (ANI)