Orlando Bloom is new face of Hugo Boss' fragrance

London, July 08 (ANI): Hollywood actor Orlando Bloom has become the new face of Hugo Boss' new cologne.

The movie star will front the campaign for Boss Orange in Europe.

"It's a brand I immediately identified with because it has a laid back, spontaneous quality I relate to," the Daily Express quoted him as saying.

Meanwhile, actress Sienna Miller has become the face of Boss' new women's fragrance in Europe. (ANI)