Yahoo buys Associated Content to connect better with its users

London, May 20 (ANI): Yahoo has taken over Associated Content, a user-generated news site, to improve its engagement with its users.

Associated Content boasts of over 380,000 contributors who receive a market-determined fee for their stories.Combining our crowd sourced content with Yahoo's distribution, world class editorial team and online marketing leadership will accelerate our growth," the BBC quoted Luke Beatty, Associated Content founder, as saying.

The site, which proclaims itself as "The people's media company", claims to offer content on over 60,000 topics, ranging from product reviews, through how-to advice, to local news.

More than 16 million unique users access the site per month, according to comScore.

Yahoo is now hoping to bring together its advertisers with relevant local news and information from Associated Content.

The financial terms of the deal are not known, but the price tag for Associated Content was reportedly around 100million dollars. (ANI)