BJP to bank on incumbency factor in its advertisement campaign

New Delhi, Mar 26 (ANI): Bharatiya Janata Party (BJP) will try to encash the incumbency factor against the Congress-led UPA government during its advertisement campaign for the Lok Sabha elections.

"The theme of the advertisement campaign is to highlight the failures of the Congress and the solution of the BJP and assurance of a good future," Siddhartha Nath said here on Thursday.

BJP claimed that it has a solution under the leadership of the BJP's prime ministerial candidate Lal Krishna Advani for the failures of the Congress.

Professional wizards from the arena of advertisement will execute the proposed advertisement campaign. The BJP intends to highlight the areas where the Congress fell short.

India will hold the general elections between April 16 and May 13, in which 714 million people will cast their votes. (ANI)