Porn not the most searched-for content on Internet Down Under

Melbourne, Aug 21 : The internet may be considered a dark and dangerous tool, flooded with porn, but according to Google's new search analysis tool, most Oz web users are looking for a more innocent form of entertainment.

According to Google's latest data tool 'Insights,' more Australians search the internet for games than adult content, and Australians overall are relatively responsible web surfers, reports News.com.au.

The tool provides comparisons of search terms over time and broken down by region, which enables users to see not only what search subjects are most popular, but also when and where.

The top Australian search terms for this year so far are: "games", "youtube", "myspace", "ebay", "google", "facebook", "weather", "hotmail", "yahoo" and "real estate".

But while that list looks innocent enough, further analysis reveals which parts of Australia are more 'frustrated' than others.

New South Wales and Queensland seem to be the least high-brow web users in the country, with searches for "porn" more popular there than anywhere else in Australia.

Meanwhile the "news" is more popular than "porn" in the ACT, Tasmania and the Northern Territory.

According to Google, the Great Barrier Reef is the most searched-for holiday spot in Australia by users in the US, UK and Japan, taking out the top three search terms. It is followed by "ayers rock", "cairns", "tasmania" and "blue mountains".

Insights, which can also group data into areas of interest, such as food or entertainment, also exposed a few interesting things about the search habits of Australians and the rest of the world.

'Lyrics' was the most searched-for term in Australia in 2004, 2005 and 2006 before mysteriously dropping out of the top ten altogether.

ANI