Indiagames snaps gaming rights for 'Kya Aap Paanchvi Paas..'

New Delhi, May 27 (UNI) Indiagames Ltd, a UTV venture and India's benchmark mobile and online games company and a leading global publisher of mobile games, today announced its partnership with Bulldog Media and Entertainment and Star TV Network to exclusively develop games for the show, 'Kya Aap Paanchvi Paas Se Tez Hain'? This is the first offering from Indiagames on its newly launched proprietary "PLAY 3" platform covering games across the three screens which include mobile, PC-online and Interactive Television (DTH and IPTV).

Indiagames will also be publishing the entire range of non-gaming content including wallpapers, animations, ringtones, themes etc. for the show.

Being telecast on Star Plus, 'Kya Aap Paanchvi Pass Se Tez Hain' is a studio-based game show hoted by King of Bollywood and quizmaster, Shahrukh Khan in which succeeding contestants compete for a large sum of money (up to Rs five crores) by attempting to answer questions taken from grade school levels 1-5.

The show is an international adaptation of the popular international Mark Burnett franchise ''Are You Smarter Than A 5th Grader'' and brought to India courtesy Bulldog Media and Entertainment, a company that specialises in worldwide acquisition and development of prime-time show formats for Indian television.

Speaking on the occasion, Samir Bangara, COO, Indiagames said,''Kya Aap Paanchvi Pass Se Tez Hain? is a great game show and provides us the ideal platform to showcase our "PLAY 3" gaming platform. This is the first time in India that a game will be available across multiple platforms - Mobile, PC and DTH and IPTV, thus ensuring that consumers can access content anytime, anywhere and on a device of their choice.

We will also leverage our retail distribution network of game DVDs with UTV Home Entertainment so that consumers can buy a game DVD of the show from hundreds of retail outlets across the country.'' As another first for an Indian TV show, Indiagames will also develop an arcade based game that would be set up at key high traffic consumer touch points like malls, youth hangouts and game parlours.

Says Nanette D'sa, Senior Vice President Star Licensing and Merchandising, ''Paanchvi Paas is a unique property and lends itself well to a licensing programme to create an experience beyond television. Creating a gaming and non gaming platform with Indiagames will truly deliver an innovative product that will appeal to a wide base of our viewers.'' On his company's tie up with IndiaGames Ltd, Ramit Bharti Mittal, Director, Bulldog Media and Entertainment said, ''Kya Aap Paanchvi Pass Se Tez Hain? is fun filled at the same time quite an informative and educative family show and the format really allows it to converse with audiences on various platforms including gaming.

We are happy to partner with Indiagames in this initiative and looking forward to the launch of the game.'' Indiagames Ltd is India's benchmark mobile and online games company and a leading global mobile game publisher. The Company is engaged in publishing and developing games across various platforms including Online and Mobile. Indiagames' products are developed and published across all major technology platforms and are distributed through partnerships with mobile operators in over 75 countries.

In India, the company also distributes games via its consumer focused website and operates a broadband Games on Demand service located at http://www.indiagames.com. Indiagames has over 300 employees and offices in Mumbai, London, Los Angeles&Beijing.

Internationally the company publishes mobile titles via its IG FUN brand.

Key investors include UTV - India's foremost Media and Entertainment Company, Adobe Inc, and Cisco Systems Inc.

Indiagames, IG FUN and Beat This are trademarks of Indiagames Ltd.

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