Publicitas Digital to manage online sales of Reuters India website

Mumbai, Jan 8 (UNI) Reuters India today announced that Publicitas Digital will provide online sales management for its recently launched India news website.

Publicitas Digital, an outsourcing solutions provider to online publishers, will facilitate online media buys, provide digital marketing and creative online media solutions as well as develop long-term monetisation strategies for the news content website. It will also oversee the promotion, sales and management of digital advertising space, Reuters said in a statement.

Reuters India targets the growing number of business professionals in India and elsewhere.

Reuters India General Manager S N Bhaduri said, ''We look forward to working with Publicitas Digital, and their network of sales offices across eight cities in India.'' UNI PP NM RSA BST1551