Liquor Sales In Kerala: How Much Did The State Earn From Alcohol Sales During Onam?

Published: Monday, September 8, 2025, 13:00 [IST]

Kerala's state-run liquor stores just had their biggest Onam season ever. Over the 12-day festival period, sales smashed records by bringing in a whopping Rs 970.74 crores.

That's a jump of over 9% from last year's Onam sales. The busiest day was Uthradam, right before the main festival day, when people spent a staggering Rs 137.64 crore on alcohol.

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Kerala's state-run liquor stores achieved record sales during the 12-day Onam festival period, totaling Rs 970.74 crores, a 9% increase from the previous year, with the busiest day, Uthradam, generating Rs 137.64 crore, and for the financial year 2024-25, total liquor sales crossed Rs 19,730 crore, with the Karunagappally outlet having the highest sales on a single day.

Liquor Sales In Kerala How Much Did The State Earn From Alcohol Sales During Onam

Since the actual Thiruvonam day was a dry day where shops were closed, the party continued the day after, with sales seeing a huge spike on Avittam at Rs 94.36 crore.

This festival boom is part of a bigger trend. For the financial year 2024-25, Kerala's liquor sales crossed Rs 19,730 crore, showing steady growth from the year before.

Some individual stores did incredibly well, too. The top-performing outlet was in Karunagappally, which alone racked up Rs 1.46 crore on the busiest day.

So, while Keralites were celebrating the festival, the state's Bevco outlets were definitely celebrating right along with them.

Published On September 8, 2025