Unlock GST Benefits With Amazon's Great Savings Celebration Storefront

Amazon.in introduces the Great Savings Celebration storefront, offering GST-linked savings across various product categories during the Great Indian Festival. Customers can enjoy exclusive deals and cashback options while celebrating.

Bengaluru, September 30, 2025: As India rolls out the landmark GST reforms effective September 22, Amazon.in has unveiled a dedicated storefront – The Great Savings Celebration, also called #GSTBachatUtsav. This special store will showcase products with GST-linked savings across categories like home appliances, electronics, daily essentials, healthcare, fashion, and more – right in time for the much-awaited Amazon Great Indian Festival (AGIF) 2025. Amazon Great Indian Festival is now live for all customers.

Under #GSTBachatUtsav, customers can easily spot products with GST benefits through clear product badges. During Prime Early Access, these will display “Prime Deal + GST Savings” and during the main sale “Deal with GST Savings.” Along with GST-linked offers and Prime exclusives, shoppers will also find a wide range of festive deals from sellers, affordability options such as No-Cost EMI via Amazon Pay Later, and perks like up to 5% assured cashback* for Prime members through Amazon Pay Rewards Gold (full T&Cs available at Amazon India website).

To support sellers and ensure smooth alignment with the new GST framework effective September 22, Amazon has set up systems to help them adopt the updated rates with ease. While sellers are responsible for applying the correct GST rates and Product Tax Codes (PTCs), Amazon is actively assisting with tools, resources, and guidance to maintain listing accuracy. For selected categories, GST rates and PTCs are being auto-updated by Amazon. Sellers also have access to detailed resources, including expert-led masterclasses on GST tax codes. While pricing continues to be controlled by sellers, Amazon is enabling them to pass on the benefit of reduced GST rates to customers wherever applicable.

This festive season, the Amazon Great Indian Festival offers the perfect opportunity for shoppers to maximize savings through GST benefits, attractive offers, and an unmatched selection. Customers can explore over 1 lakh products and 30,000+ new launches from top brands like Samsung, Apple, Intel, Titan, Libas, and L’Oréal. Must-grab deals include the iPhone 15 at INR 43,749*, Samsung Galaxy S24 Ultra 5G at INR 71,999*, and discounts of up to 80% across electronics, fashion, beauty, home, and daily essentials. Customers can also avail 10% instant discounts on SBI Credit & Debit Cards and EMI transactions, additional exclusive offers from other leading banks, and unlimited cashback via the Amazon Pay ICICI Bank Credit Card.

Additionally, the Navratri & Dussehra Store offers everything needed to celebrate the season in style – from festive décor to modern gadgets – with a minimum of 50% off on all festival essentials.