Chinese coconut milk firm claims its product gives women bigger breasts; faces outrage

Beijing, Feb 18: Commodification of women is not new in today's world of consumerism and China, which is still ruled by a communist party, is no exception.

Recently, the country's favourite brand of coconut milk shocked customers with an advertisement that drew a serious public outrage by claiming that drinking its product has given the women bigger breasts.

According to a report in Shanghaiist, a new packaging on Coconut Palm Group's cans show a bosomy woman alongside the words "I drank from small to big".

Other commercials show more busty women and the same slogan and along with the promise: "drinking more coconut milk every day will make your breasts fuller". Another slogan read "drink one can every day, [your] curves will excite people, whiter and more plump".

This is also not the first time that the company, based in Hainan in South China, has done this to boost its sales. Over the years, it has come up with promotional posters with cleavages and claimed that its products helped in enlarging breasts.

In 2017, Coconut Palm was criticised for coming up with a commercial that showed women enjoying in low-cut tops with the drink's "health benefits" listed alongside. "A can a day and you'll be white, tender, and busty," the ad said, leaving little to imagination.

Although Coconut Palm has said that its past data showed its beverage can enlarge the breast size, it also said that "opinions differ". Last week, authorities said that they have launched an investigation into the firm over allegedly false advertising.

Nutritionists too have refused to buy the company's claims on its product's "breast benefits" and the firm tried to convince people that it based its claims on a 1997 report that said drinking coconut milk would help enlarging women's breasts, Shanghaiist said, adding that the company is yet to conduct any test to confirm this report.