Apple Inc. on Tuesday launched a completely redesigned iPhone X, along with two other new smartphones-iPhone 8 and iPhone 8 Plus-as well as Apple Watch and a higher-definition Apple TV.
The two new iPhone 8 models has a new glass-body design and other improvements on the iconic smartphone.
Apple chief executive Tim Cook told a media event that the new handsets, the iPhone 8 and larger iPhone 8 Plus, represent "a huge step forward" for the California tech giant, which is marking the 10th anniversary of the iPhone.
The unveiling event was the first at Apple's new "spaceship" campus in Cupertino, California. Apple also unveiled an updated smartwatch and an upgraded streaming video system for 4K high-definition television.
Apple unveiled an updated version of its smartwatch. The Apple Watch Series 3 has its own mobile connectivity which allows the user to remain connected without a smartphone for phone calls, music and other functions.
Apple said the new smartwatch offers several improvements including cellular connectivity and applications to help detect health problems such as heart arrythmia.
The watch with cellular connectivity will be available in nine countries September 22 starting at $399. The new watch will come with Apple's latest smartwatch software preinstalled, dubbed WatchOS 4, which brings improvements to the watch's heart rate monitoring and other new features.
Apple announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization.
iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera.
iPhone X will be available in 64GB and 256GB, price starting at $999. The pre-orders begin on October 27, available from November 3.
iPhone 8, iPhone 8 Plus specifications, features:
The successors to iPhone 7 and iPhone 7 Plus run on the new A11 Bionic chip that the company says has two performance cores (25 percent than last year's A10), and four high-efficiency cores (70 percent faster than A10). Augmented Reality (AR) is a crucial part of the new iPhone 8 models, as will be the spatial audio feature - this will increase the volume when you get closer to the iPhone. Wireless charging for iPhone 8 and iPhone 8 Plus, based on Qi standard, is finally a reality after years of rumours.
The iPhone 8 and iPhone 8 Plus will come in two storage options - 64GB and 256GB. iPhone 8 price starts at $699, whereas that of the iPhone 8 Plus will begin at $799. Pre-orders for both variants begin on September 15, and release date is September 22. iOS 11, the latest version of the mobile software powering the iPhones, will be available to download on September 19.