New Delhi, April 9: The Indian Head Injury Foundation (IHIF) has come out with a unique way to spread awareness about the road safety in the country.
The foundation has ‘invoked' the Hindu gods to make people aware of the traffic rules.
The foundation has launched an ad video which is created by a leading ad agency Ogilvy and Mather. The ad shows various Hindu gods and goddesses putting on their crowns while preparing to ride on their respective vehicles.
The video titled, "What Gods wear before they ride" shows Lord Ganesha, Ma Durga and Lord Vishnu preparing for their ride on their respective vehicles. But, before they start their journey all of them wear their crowns (which symbolises helmet here)
"Hindu Gods have their own distinctive vehicles. The elephant-headed Lord Ganesha's vehicle is a mouse, Ma Durga's is a lion and the venerable Vishnu rides an eagle. What is common to them is that they all wear headgear before they ride," says the video on YouTube.
The video ends saying, "Even those who protect you. Protect their heads. Protect yours."
The last line, "Protect Yours" is accompanied by the image of a helmet.
While the video is being appreciated by many people, other have termed it as an insult to Hindu gods.