New Delhi, Nov 18: Days after the launch, Baba Ramdev's Patanjali Atta Noodles landed in serious trouble.Food Safety and Regulatory Authority of India (FSSAI) officials claimed that the yoga guru's firm launched its product without taking any permission from the organisation.
FSSAI chairperson and CEO, Ashish Bahuguna, was quoted as saying, "Patanjali Atta Noodles has not got product approvals from us. The matter has been brought to our notice. We are pursuing it."
It has been reported that Patanjali did not get any approval from FSSAI. However, packets of Patanjali Atta Noodles are having FSSAI licence number 10014012000266.
FSSAI chairperson was shocked as while stating, "How can licence be given for a product that has not been approved?"
"Licences are issued by the state government to manufacture certain items. But approvals for (non-standardised) products are given by us. That approval was not taken. I do not know how the licence was procured."
Patanjali has brought several products in the market. They are -- fruit juices/ready to serve fruit beverages, ghee, mustard/coconut oil, salt, asafoetida, biscuit, sattu, oats, cornflakes, poha, soan papdi, jaggery powder, namkeen and papad, gur, whole wheat atta, pulses, sweets and pasta products (macaroni, spaghetti, vermicelli).
Ramdev, during the launch of the product, claimed that Patanjali's Atta Noodles is a healthy option. However, FSSAI cannot take any action against it untill the product is available in the market.