• search
For Quick Alerts
ALLOW NOTIFICATIONS  
For Daily Alerts

Baba Ramdev launches Patanjali 'atta' instant noodles

By Ians English
|

New Delhi, Nov 16: Baba Ramdev-promoted Patanjali on Monday formally launched its whole wheat instant noodles, just a week after product leader Nestle's Maggi re-hit the retail shelves after a five-month ban imposed by the food-safety regulator.

The "atta" noodle has been priced at Rs 15 for a 70-gram pack.

Baba Ramdev

With the launch, Patanjali has entered another major food segment to take on multinational firms -- such as Tropicana's fruit juices, Kellogg's muesli and cornflakes, Mondelez "Cadbury" India's Bournvita -- not to mention well established cosmetics and home grown ayurvedic brands.

Last month, Patanjali -- which had a turnover of around Rs.1,200 crore in 2014 with a projection of Rs.2,000 crore this year -- had announced an agreement with the Future Group to sell its noodles through Big Bazaar and Nilgiri's supermarkets across 240 cities.

It also has a similar agreement with Reliance Fresh.

"The profits we make from the sale of our noodles and other products will be used for educating the under-priviledged children," Ramdev told a press conference here, adding that the launch was in line with the idea of introducing healthier products that are made in India.

"We are also planning six-seven large production units across India over the next one year. One factory with a capacity of 100-200 tonnes will be set up in the NCR (National Capital Region)," he added.

IANS

For Daily Alerts
Get Instant News Updates
Enable
x
Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X
X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Oneindia sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Oneindia website. However, you can change your cookie settings at any time. Learn more