Polls 2016: BJP to adopt 'missed call' strategy to woo voters in Bengal

Kolkata, Feb 10: After its 'Mission Missed Call' that took effect during the Lok Sabha election in 2014 to broaden its base, the BJP has planned to adopt the same strategy in West Bengal which will go to the polls in a few months, a report published in Bengali daily Ei Samay said on Wednesday.

As per the report, one has to give a missed call on the number 8030636099 following which a call will come to him/her from the state party office responding to any query the latter makes about the party.

BJP's vote-share in West Bengal in last few elections (%)

According to sources in the BJP, the idea to pass on information about the party has been first conceptualised for Bengal, said the report. The party is set to raise awareness on this from next month.

"The party will listen to grievances, if there are any and will forward the complaint to the state leadership," the report quoted BJP's media convenor Krishanu Mitra as saying.

A separate office is also being furnished to handle this interaction method with the people. Those who give missed calls to the BJP will be requested to vote for the party in the Assembly polls and if anybody wishes to register their names for the BJP, the local leaders will contact him within 24 hours, said the report.

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