Another incident of racial discrimination in Delhi, what people can learn from KBC ad

Even after Government's effort to set up committee to address concerns of the people belonging from North-East India, little has been done to curb such crimes in the capital.
In the past few years, Delhi has also earned the dubious tag of being unsafe for people from North-East. Almost every individual from North-East staying in Delhi has faced a derogatory comment or been teased at least once for his/her ethnicity. Talking about police apathy and their preconceived notion about people from North-East only compounds the situation.
This incident of the death of 30-year old Shaloni only reminds us of the Nido Taniam's death in January this year when he was mercilessly beaten to death with rods by a group of mob. This latest incident is also an example of blatant discrimination against North-East Indians.
What people can learn from KBC ad
The latest advertisement of popular game show Kaun Banega Crorepati has a deep social message which makes us think how we really treat North-East India.
The ad begins with host Amitabh Bachchan asking a question to young contestant from North-East. "Kohima city is part of which country? A. China, B. Nepal, C. India, D. Bhutan". The young contestant opts for a life-line as an audience poll where 100% of the respondants say India. It's India, everyone knows this answer, says Amitabh Bachchan to which young contestant responds: "Everyone knows the answer sir but how many people actually acknowledges it?"
The ad went so viral on social media that it has 1.3 lakh viewers on Youtube in just 3 days.
The first thing which came to my mind when I heard of today's incident is this ad. How relevant is this advertisement today? Do Delhiites have something really to learn from this ad? And How many people in Delhi actually acknowledges that Kohima or Manipur is actually part of India.
The Government have already encouraged to include history of North-East in school curriculum which can be a way to bring North-east closer to the main stream.
Reacting to Shaloni's death, Nitisha Subba from Darjeeling who is a Delhi University student said,"This incident is of the many such incidents like Nido Taniam or Richard Loitam in Bangalore. We are as much Indians as rest. We deserve equal treatment, nobody has right to discriminate against us just because we look different. Inspite of setting up of committee for North-East in Delhi, the cases of racial abuse in on rise in the national capital, may be because we don't have stringent laws against racial discrimination."
KBC ad went so viral on social media that it has 1.3 lakh viewers on youtube
The Delhi Police is yet to confirm whether this incident was of hate crime but soon protest may erupt at AIIMs or at Jantar Mantar and slowly this movement will die like any other movement. But when we will be ever able to understand that racism is subtle and deeply rooted in the modern society of India.
It starts from home as even parents differentiate knowingly or unknowingly to the issues which are deeply seated. For example people with oriental features are looked down upon. North-East has always been segregated since the British created an inner line circle and little has been done to senitise the mainland Indians with North-East.
-
Gold Rate Today 9 March 2026: IBJA Benchmark Rates, Tanishq, Malabar, Joyalukkas, Kalyan Jewellery Prices -
Gold Silver Rate Today, 9 March 2026: City-Wise Prices, MCX Gold and Silver Ease Slightly After Rally -
Bangalore Gold Silver Rate Today, March 9, 2026: Gold and Silver Prices Fall as US Dollar Strengthens -
Vijay-NDA Alliance On Cards? Pawan Kalyan Reportedly Reaches Out to TVK Chief -
Who Was Mojtaba Khamenei’s Wife Zahra Haddad-Adel and What Do We Know About Her? -
Who Is Aditi Hundia? Viral ‘Girl in Red’ & Ishan Kishan's Girlfriend Spotted During IND vs NZ Final -
Hyderabad Gold Silver Rate Today, 9 March 2026: Latest 24K, 22K Gold And Silver Rates In City -
Kerala Election 2026 Date: When Can You Expect EC To Announce Key Dates of Voting & Counting? -
Chennai MRTS Velachery–St Thomas Mount Line Opening on March 10 Faces Delay; Direct Beach Route to Start Later -
Mumbai Water Supply Cut For 24 Hours: Check Dates, Timings & Areas Affected by BMC Maintenance Disruption -
Hardik Pandya and Girlfriend Mahieka Sharma’s Celebration Video Goes Viral After India’s Win -
Bengaluru Hotels to Shut From Tomorrow March 10 as Commercial LPG Supply Stops












Click it and Unblock the Notifications