Siftr launches Magic Cleaner for cleaning junk images from leading messengers

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New Delhi, May 24: Siftr Labs, founded by two former employees of Adobe, Romil Mittal and Mayank Bhagya, has launched Siftr Magic Cleaner app that will now clean junk images and videos from leading messenger apps on smartphones.

Magic Cleaner was launched recently on Android platform to clean unwanted images from Whatsapp. With 60,000 downloads and counting, Siftr has launched an updated version on the Play Store which will clean junk images from other leading messengers like Hike, SnapChat, Line and Telegram. The Company has also launched Magic Cleaner on the App Store.


Romil Mittal, Co-founder, Siftr Labs says, "Cleaning up memory manually is a tedious task and current junk cleaning apps don't provide AI powered auto cleaning solutions. Magic Cleaner is a first of its kind app which will analyse and delete unwanted images from smartphones thus freeing up memory space and making your phone work faster for you."

Magic Cleaner is AI powered and it scans photo gallery of smartphones to zero in on junk pictures. Siftr has built a repository of more than 3 crore images on its server; as a result, a user doesn't have to upload most of the photos from his phone to the server.

Mayank Bhagya, Co-founder, Siftr Labs says, "Dr. Kleen analyses all your photos and videos within seconds, making use of the most advanced cutting technologies (deep learning and neural networks) to identify the junk photos coming from your messenger apps."

The app is available in English, Malay, Spanish, Chinese, French, Portuguese, German and Italian.

Siftr Labs has been working towards creating products for sorting and curating images. They started with Siftr Photo Website Builder which would enable a user to build a curated photo website of all the images they have shared on any social media.

The Company recently secured seed funding of $150,000 from early-stage fund Venture Catalyst.

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