Gold Rate In Chennai & Madurai Today April 14: Know Latest Price In GRT, Saravana Stores & Jewellery Shops

Gold prices in Chennai witnessed a steady yet slightly volatile trend on Tuesday, April 14, 2026, reflecting broader movements in global bullion markets as well as local demand patterns ahead of the festive and wedding season.

As per the latest update at 10:20 AM on Bullions website, the base rate of 24 karat gold in Tamil Nadu stood at ₹15,238 per gram, while 22 karat gold, the most preferred choice for jewellery buyers, is priced at ₹13,968 per gram. For bulk buyers, this translates to ₹1,52,380 for 10 grams of 24K gold and ₹1,39,682 for 22K gold. The price variation across purity levels continues to remain consistent, with 18 karat gold retailing at ₹11,429 per gram and 14 karat gold at ₹8,889 per gram.

Silver, often seen as a more affordable investment alternative, also held firm. The price of 999 fine silver was recorded at ₹242 per gram, while sterling silver (925) stood at ₹224 per gram. On a kilogram basis, silver prices hovered around ₹2.41 lakh, indicating stable industrial and retail demand.

Gold Rate In Chennai and Madurai Today

Chennai Jewellery Shops Quote Higher Prices

Interestingly, leading jewellery retailers in Chennai are quoting slightly higher prices compared to the base market rates, a common trend driven by factors such as making charges, logistics, and brand positioning.

At GRT Jewellers, one of the city's most popular gold retailers, 24 karat gold is being sold at ₹15,404 per gram, while 22 karat gold is priced at ₹14,110. Similarly, Vummidi Bangaru Jewellers has listed identical rates for both 24K and 22K gold, reflecting a uniform pricing trend among premium jewellers.

Lalitha Jewellery and Saravana Stores Elite Jewellery are also retailing 22 karat gold at around ₹14,105-₹14,110 per gram, making them competitive options for buyers looking for marginal price differences. Meanwhile, Jeyachandran Gold House is quoting slightly higher rates, with 24K gold at ₹15,513 per gram and 22K gold at ₹14,220.

Other retailers like Swarna Maligai have aligned their prices with the upper range, offering 22 karat gold at ₹14,220 per gram. Silver prices across most Chennai jewellers remain largely uniform at around ₹265 per gram.

A quick comparison with Coimbatore shows a similar pricing pattern. At Kota Gold Jewellery, 24 karat gold is priced at ₹15,393 per gram, while 22 karat gold remains consistent at ₹14,110. Silver in Coimbatore is slightly lower at ₹255 per gram, indicating minor regional variations influenced by local demand and supply logistics.

What's Driving Gold Prices?

Market experts attribute the current price levels to a mix of global and domestic factors. Internationally, gold continues to react to currency fluctuations, inflation concerns, and central bank policies. A relatively stable US dollar and cautious investor sentiment have kept prices from making sharp upward movements.

Domestically, demand in Tamil Nadu is gradually picking up with the onset of the Tamil New Year and the approaching wedding season. Traditionally, this period sees increased jewellery purchases, which can lend support to prices even when global cues are neutral.

City Wise Rates Gold Rates In India Today

Should Buyers Act Now?

For consumers in Chennai, the current pricing presents a mixed scenario. While rates are not at their peak, they are still relatively elevated compared to earlier months. Those planning wedding purchases may consider buying in phases to average out costs, while investors might prefer to wait for minor corrections.

Overall, gold continues to hold its appeal as a safe-haven asset and a cultural staple in Tamil Nadu. Whether for adornment or investment, the yellow metal remains firmly embedded in the financial and emotional landscape of Chennai households.