Blinkit Drops 10-Minute Delivery Promise After Govt Intervention; Swiggy, Zepto And Zomato To Follow

In a major move to protect the safety and well-being of delivery partners, Union Labour Minister Mansukh Mandaviya has convinced leading delivery platforms to remove their 10-minute delivery deadlines.

According to reports by ANI, the minister held a detailed meeting with executives from Blinkit, Zepto, Zomato, and Swiggy, urging them to prioritize worker safety over aggressive marketing timelines.

During the discussions, Mandaviya highlighted that strict delivery deadlines often push riders to take unsafe routes, overspeed, or ignore traffic rules, putting their lives at risk. Following the meeting, the companies agreed to review and modify their delivery policies to ensure that gig workers are not under constant pressure to meet unrealistic time targets.

Blinkit Takes the Lead

Soon after the government's intervention, Blinkit became the first company to drop its "10-minute delivery" slogan. The platform has now updated its brand messaging from "10,000+ products delivered in 10 minutes" to "30,000+ products delivered at your doorstep."

This change marks a significant shift in the quick-commerce sector, which had built its identity around ultra-fast deliveries. Sources said that other companies, including Zepto, Swiggy, and Zomato, have also assured the government that they will remove delivery-time commitments from advertisements and social media campaigns.

The decision is part of a larger effort to improve working conditions for gig and delivery workers across India.

Growing Debate on Gig Workers' Rights

The development comes amid ongoing concerns about the treatment of gig workers and the risks they face on the job. On December 25 and December 31, gig worker unions had called for nationwide strikes, demanding better pay, safer working conditions, and access to social security benefits.

During a recent Parliament session, AAP Rajya Sabha MP Raghav Chadha raised the issue, calling attention to the "pain and misery" of delivery workers who face long hours, extreme weather, and constant pressure.

He urged the government to introduce regulations for quick-commerce platforms and ensure that all delivery partners receive dignity, protection, and fair compensation.

The removal of the 10-minute delivery rule is seen as a positive step toward reform, setting the stage for broader discussions about the rights and safety of India's growing gig workforce.