Nirbhaya (Pics): Public awareness campaign shakes the conscience

New Delhi, Sept 10: India, a country that worships most number of goddesses, is ironically also the place where innumerable cases of rape happens every minute. Some go unnoticed, while some like Nirbhaya leave a mark in our minds, forcing us to think whether we really are a land of goddesses.

Precisely, a public awareness campaign, by an ad agency Taproots, with the same view has shaken the conscience of the nation. Named as the Save our Sisters, in the line of Save the Children India, the ad shows a bruised and battered Durga, Laksmi, Saraswati, symbolising the increasing violations against women's bodies in the form of domestic violence and sex trafficking.

The campaign says,"Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to."

In the wake of the verdict of Delhi gangrape case in December 2012, the ad campaign speaks a lot about the situation of women in India. Social activists and people across the world want death penalty for the verdicts as they believe that this alone can change the mindset of the people.

In New Delhi

Members of All India Mahila Sanskritik sangathan during their protest demanding harsher punishment for the juvenile, accused in the December16 gangrape case at Jantar Mantar in New Delhi.

In New Delhi

The juvenile accused in the December16 gangrape and murder of paramedical student, is escorted after being produced at Juvenile Justice Board in New Delhi.

In New Delhi

The juvenile accused in the December16 gangrape and murder of paramedical student, is escorted after he was produced before the Juvenile Justice Board in New Delhi.

In New Delhi

Media persons trying to save themselves from rain at a hearing for the trial of the juvenile accused in December 16 gangrape and murder case by a Juvenile Justice Board in New Delhi.

In New Delhi

17-year-old accused in the December 16 gangrape and murder of paramedical student, is escorted after he was produced before the Juvenile Justice Board for a hearing in the case.

In New Delhi

17-year-old accused in the December 16 gangrape and murder of paramedical student, is escorted after he was produced before the Juvenile Justice Board for a hearing in the case.

In New Delhi

Relatives of Ram Singh, one of the gangrape accused who was found dead in Tihar Jail, with his body after the postmortem at AIIMS in New Delhi.

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