Palin's looks cost GOP the presidential elections, claims study

Washington, Mar 6 (ANI): A new study has stated that Sarah Palin's looks could have been the cause that she and John McCain lost in November's election.

The article published in the Journal of Experimental psychology has been summarized by Tom Jacobs, reports The Politico.

While conducting the research, a group of 133 undergraduates were taken and they were asked to write a few lines about one of two celebrities: Palin or actress Angelina Jolie.

Then half of the participants in each category were asked to write "your thoughts and feelings about this person," while the other half were asked to write "your thoughts and feelings about this person's appearance."

The participants were then asked to rate their subject (Palin or Jolie) in terms of various attributes, including competence. Finally, they were asked who they intended to vote for in the upcoming election.

From the findings of the study, it was seen that those who wrote about Palin's appearance were more positive in their assessments than those who assessed her qualities as a person.

But they rated her far lower in terms of competence, intelligence and capability, and were far less likely to indicate they planned to vote for the McCain-Palin ticket. (ANI)