New York, Mar 3: Twitter is on to some philanthropy. Twitter celebrated its 'annual Twestival' recently that witnessed 10,000 attendees in 200 cities across the globe. A whopping amount of more than a quarter of million dollars was collected. The donations collected will be given neither to an NGO nor will it be used for upgrading its website, it will be used to clean water in Africa and India.
Twitter, a social networking site has given a new outlook to philanthropy, say industry insiders.
Twitter could raise funds with least efforts. Just hours after Founder Amanda Rose announced her plans for the campaign in January, thousands of blogs and twitter feeds made rounds and news spread viral. Soon, Rose secured a small army of volunteers and a team of corporate partners including TipJoy, which allowed users to contribute directly online.
Rose says that many traditional nonprofits have been slow to adapt to the realities of the Digital Age.