'nayaNaya.mobi,' India's first mobile internet

Bangalore, Oct 25: In a bid to cater to the mobile audience which is always on the move and has the need to receive the latest information, netCORE"s MyToday Network launches nayaNaya.mobi. Aimed at a discerning audience that likes to read news from multiple sources, and wants to be kept informed of news as it happens, this latest product offering is the first ever 'comprehensive mobile internet destination" on the move. Arguably 'the first public RSS aggregator from multiple sources available across any GPRS activated handset pan operators'.

Minimizing navigation, while maximizing user experience has been at the heart of developing nayaNaya.mobi. Designed to be light (each page is around 10 kb), and hence quick to load, nayaNaya will enable mobile users with GPRS connections to access the latest updates with 'one click". nayaNaya"s transcoder will allow users to read the full article in a mobile device friendly format. For those who want to read the web version of the article, nayaNaya also directs you to the PC version.

Time is a crucial parameter in the updates made available on nayanaya.mobi. Real time feeds from publications and wire agencies across the globe, updated 24/7, will give users all the latest news as it happens, naya naya, across multiple verticals including NEWS, Business, Movies, World, Cricket, Technology and Sports.

The service will be available to users free of charge; users would pay normal operator charges for GPRS access. The ultra light design and single click access, makes nayanaya.mobi convenient to use. What"s more, users would pay lesser GPRS access charges!

Says Rajesh Jain, MD, netCORE Solutions, 'nayaNaya is a public RSS aggregator. The problem with RSS feeds is that the link they provide to the full article is most often the full-blown HTML version meant for viewing on the PC. This creates problems when viewing on the mobile. nayaNaya's transcoder, fetches the requested page in real-time and creates a mobile-friendly page - single column, images resized or eliminated - for ensuring that the text on the page can be read. Over time, what it will do is create interest in the actual mobile (news) sites themselves and get people going to them. With nayaNaya, we intend to become the starting point for all mobile users in India."

The offering also includes a list of mobile sites through nayadir.mobi.

Key Features:

First public RSS aggregator from multiple sources.

Available on all GPRS activated handsets across operators