Shemaroo ties up with IMA

Mumbai, Sep 2: Shemaroo Entertainment has partnered with Israel Mobile and Communication Association (IMA), to explore new business opportunities in India along with IMA's member companies. IMA is an organization, with more than 100 members companies. They serve as an innovation hub and their portfolio of companies offer a large number of VAS solutions as well as infrastructure, network efficiency and optimization solutions. Jai Maroo, Director, Shemaroo Entertainment said, ''We are very excited to partner with IMA.

Israel is a technology hot-bed and innovator in the Mobile Space and we are certainly looking forward to bringing some very innovative solutions to the Indian Mobile Space.' Shemaroo, a leading entertainment conglomerate has been active in the fast emerging Digital Distribution space for the last 2 years, offering end to end expertise. In the Mobile Space, they have been a content player so far, providing exclusive audio and video content.

Shemaroo is now entering the VAS solutions space in a big way.

This partnership between Shemaroo and IMA aims to bring innovative products and solutions to the Indian Mobile Scene. A number of activities have been planned as part of this collaboration, including a Road show to introduce the Indian Mobile Operators to IMA and showcase a few of their member companies.

''Our partnership with Shemaroo will enable us to offer our Indian operator customers innovative services and applications, which are already bundled with popular Indian content'' said Eyal Reshef, Founder and CEO of IMA.

He said ''Partnering with Shemaroo will allow us to better serve our customers in India, and have local presence. Combining content and innovation is key to accelerating growth of mobile content market in India and globally.''

UNI