Gwyneth Paltrow's fur ad leaves animal activists livid

London, Aug 18 : Actress Gwyneth Paltrow's endorsement for a new collection of luxury goods using fur has left angered animal rights campaigners livid.

The 35-year-old star, who has been signed up by Italian designer Tod's, is photographed draped in fox fur and wearing fur-lined boots feature in the company's latest advertising campaign.

Paltrow, who is married to the Coldplay singer and vegetarian Chris Martin, has won appreciation for her impeccable green credentials and is a fan of holistic practices and yoga.

Now, her decision to endorse Tod's, a luxury goods company which also uses ostrich and snakeskin in its products, and describes itself as "refined, understated luxury, impeccable taste and enviable quality", has come as a shock to animal rights campaigners.

"Gwyneth Paltrow should be ashamed. I can only assume that Paltrow either is ignorant of the facts or lacks human decency and compassion," the Telegraph quoted Mark Glover, director of Respect for Animals, as saying.

According to her friends, Paltrow's decision will jeopardise her close friendship with Stella McCartney, the designer and the daughter of Sir Paul McCartney and Linda McCartney, the animal rights activist.

No comment was available from Paltrow or Martin.

ANI