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Sly Stallone returns to his roots through Russian vodka endorsement
Washington, Aug 15 : Hollywood tough guy Sylvester Stallone has signed a deal to advertise Russian vodka.
The 'Rambo' star has joined forces with vodka producer Synergy to promote its Russian Ice range of alcohol in a one-year deal rumoured to be worth 1 million dollars, reports Contactmusic.
Stallone, whose great-grandmother, Rosa Rabinovich, hailed from the Ukraine, will advertise the drink with the slogan: "There is a bit of Russian in all of us."
A statement from Synergy bosses reads: "The advertising campaign concept was based on the fact that the actor has Russian roots."
ANI
Story first published: Saturday, August 16, 2008, 17:09 [IST]