ASUS adds Lamborghini touch to its phones and notebooks

New Delhi, May 9 (UNI) Borne out of a passionate racing spirit, pursuit for excellence in technological innovation and impeccable design ASUS today launched its limited edition of ASUS-Lamborghini ZX1 PDA phone and ASUS-Lamborghini VX3 Notebook here today.

These limited editions have been developed keeping in mind the aesthetics and performance of the Lamborghini race car.

The notebooks are available in premium colours of Lamborghini- yellow and black. It has a built-in high-resolution camera on top of the screen which complements a sapphire crystal panel of the Lamborghini car. This is further complemented by the titanium alloy hinge backbone.

The notebook is expected to be launched in India by the end of June with a price of Rs two lakh.

The ZX1 PDA phone has a chasis-inspired aerodynamic flow with high-defined and distinctive edges. The navigational key of the phone is inspired by the steering wheel of the car. The sleek phone, with a racing user interface, will cost Rs 47,777.

The mobile phone is equipped with 2.8 inch screen, a 9-way navigational key, wireless 802.11b+g, Bluetooth v2.0+EDR, USB2.0 compatible and also GPS.

Also, it is the first luxury PDA phone that runs on Windows Mobile.

''The launch of the Lamborgini ZX1 PDA Phone and the VX3 notebook, marks ASUS' entry in the ultra premium segment in India. We're most pleased to be associated with a world class brand like Lamborgini and offer such exquisite products to the people,'' said General Manager, Asia Pacific, West Asia&Africa, Benson Lin.

The consumer mindset and taste is rapidly changing in India and we're confident that we'll find the right kind of audience for these products in India, he added.

The Taiwan based company which earns 46 per cent of its total revenue from the sale of Notebooks plans to launch four to five models for the Indian market in the near future.

UNI AK PDT KN1928