Pyramid Saimira forays into China market

Chennai, Mar 20 (UNI) Pyramid Saimira Theatre Limited (PSTL) has announced that it had signed an arts and cultural cooperation agreement with the China Society of Music Research Board (CSMRB) to promote cultural cooperation between India and China.

A company release said here, PSTL would bring cultural specialists in Arts, Film, TV, Music and Dance, while CSMRB would offer policy guidelines and business consultations for PSTL's foray into China's Cultural Industry.

A new joint venture company Jiangsu Pyramid Longzhe Group approved by CSMRB, which was under the Ministry of Culture of the People's Republic of China, was formed to operate theatres, distribute films and engage in other entertainments, arts and cultural activities in China.

As part of the exchange, PSTL had brought a huge cultural delegation that had performed their third show in Beijing yesterday at China Child Art Theatre Hall, the release added.

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