Rajeev unveils his second entrepreneurial venture - hooeey

Mumbai, Feb 20 (UNI) Rajeev Purnaiya the principal founder of the highly successful CyberBazaar (acquired by WebEx), India's first and largest conferencing company, has launched his second entrepreneurial venture: 'hooeey', an innovative web application that helps you locate information quickly from your previously browsed web pages.

The web application - 'hooeey' is targeted at internet users who want to keep a track of their history without duplicating effort. It also provides a safe and universal platform for the entire browsing experience and saves time by keeping a tab on the browsing history from any computer. This web application delinks the browser history from the browser. Additionally, it adds a social networking layer, allowing one to share specific sites with others, both on the 'hooeey' network, and other social bookmarking services. The 'hooeey' services can be accessed for free at www.hooeey.com.

Founder and CEO of hooeey Rajeev Purnaiya told UNI, ''The idea behind 'hooeey' is that Internet users can re-use their browsing history in a productive manner to reduce time spent in searching for previously visited web pages, to easily share interesting web pages with others and to use the provided dashboard to manage their browsing time more efficiently. It focuses on saving time and effort of the users by leveraging IT tools and a different approach that combines seamless web hop recording with complete transparency and user control.'' Commenting on user's privacy, Mr Purnaiya said, ''Our user's privacy is of paramount importance to us. Our approach is based on complete transparency and the user is always in control. We have added some specific tools and features especially to make the user feel at ease.'' UNI AR GR SM1644