Elon Musk Unveils X's Enhanced 'Pinned Post' Visibility Feature

A new user feature was announced by billionaire Elon Musk on February 29 on his social media platform X , formerly known as Twitter.

Musk stated that the platform's recommendation algorithm will ensure that all of a user's followers see their pinned post every 48 hours.

Photo Credit: PTI

Pinned post on X coming soon!

As a failsafe to deter "gaming of the system", it was also mentioned by Musk that this will only apply for one pinned post every two days.

The recommendation algorithm is changing to ensure that all followers see a user's pinned posts. This change applies to one pinned post every ~48 hours to prevent gaming of the system," Musk wrote on X.

X will allow advertisers to run ads next to the select content creator's profile.

X, a Platform for Job Postings

X was envisioned as an "everything app" by Musk when he took over. On February 28, a post by X Hiring stated that over a million job postings have been posted across various industries on the social media site. A post by X Business reads, "There are more than 1 million job postings live on X right now! Companies across AI, financial services, SaaS, and more are finding qualified candidates using X Hiring every day."

Another post by X Hiring reads, "Over 1 million job postings are now live on X! Looking for a new gig? Make your next career move using X Hiring." Since its inception in August 2023, X Hiring has been part of a broader strategy to diversify the X offerings. Initially launched for business profiles within its Verification for Organizations package, X Hiring has reported rapid growth.

In January's first week, the microblogging platform announced the arability of 750,000 positions advertised in the app, with the additional 250,000 coming within a matter of weeks.

Audio and video calls

Separately, audio and video calls have recently been added by X for its users without a premium subscription, along with job ads. Earlier, this feature was available to Premium subscribers only. The users are given the option to select how they receive calls from people in the app. The settings can be adjusted by the users, and they can choose to receive calls from only their followers or anyone on the platform.