YOUR PLATFORM – PRESS RELEASE

E-Toll Ads Media and Earth & Air are collaborating with Southern Railways have launched "Your Platform," the first in-train SMART magazine on 30th Sept 2022, which is a lifestyle magazine covering travel, fashion, and leisure. The idea is to encourage commuters to read something different each time they travel and to provide them with the experience of reading something new every time they travel.

The magazine focuses on India as a category and looks for new and unique content to help readers along their journey.

The first in-train magazine will be seen on the following trains from 1st Oct 2022.

• Shatabdi Express-Chennai to Mysore
• Shatabdi Express-Chennai to Coimbatore
• Double Decker Express-Chennai to Bangalore
• Tejas Express-Chennai to Madurai

This is a SMART MONTHLY MAGAZINE that bridges the gap between physical print and digital. Every page will include a QR code, allowing commuters to connect with us digitally and follow us for content. Throughout the content, the focus will be on southern railways. All commuters and digital readers must understand the legacy of Southern Railways, which has been a backbone of India since its inception, as well as its engineering marvel that connects India via tracks. Every month, four pages of content about railways will be published, as well as digital space for their accomplishments, new updates, and so on.

The founding team,V.Praveen Kumar, Shankar M Shiv and Karthik P S, have more than two decades of media experience and exposure. The whole team is making groundbreaking content that is all positive and stays away from current affairs, controversy, politics, and cliches.

The mission of In-Train magazine is to create a community where experience, knowledge, and awareness of many things can be exchanged, as well as a space for advertisers to promote themselves through YOUR PLATFORM. This is only the beginning of a new way for commuters to connect and brands to advertise on the same platform.

YOUR PLATFORM caters to diversified audience on daily basis right from the day one, allowing each reader with a minimum average engaging time of 30mins that make Your Platform a unique publication with this monopoly space.

Youtube link here