VerSe Innovation launches HealthPlus Campaign to enhance Preventive Healthcare Awareness

New Delhi, 15 July 2024 - In a strategic move to elevate public perception and awareness of preventive healthcare, VerSe Innovations' platforms, Dailyhunt, Josh, and OneIndia, have joined forces with prominent healthcare organisations to launch the VerSe HealthPlus Campaign. This initiative aims to address critical issues such as the lack of focus on preventive care, poor accessibility, and public mistrust in healthcare, leveraging the expansive reach of these digital platforms.

The VerSe HealthPlus Campaign will harness the power of digital media to disseminate vital information, foster community engagement, and promote a positive narrative around preventive healthcare. The collaboration includes key players in the healthcare ecosystem, such as Fortis Healthcare, DigiSwasthya, Healium Camps, Centre for Health Research and Innovation (CHRI), and MASH Project Foundation.

On Dailyhunt, the VerSe HealthPlus Campaign will create a dedicated profile to publish various content formats, including videos, share cards, and listicles, aiming to engage a diverse audience, particularly the youth. OneIndia will complement these efforts by featuring articles, infographics, and videos across multiple regional languages, ensuring widespread impact and reach. Josh will amplify the campaign's initiatives via engaging short videos across Bharat, promoting preventive healthcare practices and creating a stronger connection with the audience.

This collaborative initiative aims to highlight the importance of preventive healthcare, promote accessibility through digital solutions, and rebuild trust in healthcare providers. It will also showcase the efforts of healthcare professionals and organisations dedicated to improving public health, fostering a sense of community and proactive health management.

This collaboration between VerSe Innovations and leading healthcare organisations symbolises a united commitment to empower citizens and reinforce public health, addressing pressing social concerns with innovative communication strategies.

Ravanan N, Executive Director, Eterno Infotech: "Health Plus represents a significant step towards ensuring that everyone, regardless of their location or economic status, has access to quality healthcare. As VerSe Changemakers, we are proud to be part of this initiative that combines cutting-edge technology with grassroots efforts to bring about real, impactful change. Through our partnerships with Fortis Healthcare, DigiSwasthya, Healium Camps, CHRI, and MASH Project Foundation, we aim to bridge the healthcare gap and create a sustainable model of preventive health solutions. This campaign highlights the importance of early detection and proactive health management in improving overall health outcomes."

Dr Samir Parikh, Psychiatrist Chairperson - Fortis National Mental Health Program, Fortis Healthcare said, "Mental health needs to be prioritised, and this is an aspect of our life which needs to be inculcated for all individuals. When it comes to our collective mental health, we all are stakeholders. From preventive approaches to healthy lifestyle practices to psychological first aid, awareness and help-seeking behaviour, there are aspects which need to be given importance when it comes to ensuring mental health for all."

Sandeep Kumar, a cancer survivor, and the founder and CEO of the DigiSwasthya Foundation said, "As the Founder and CEO of DigiSwasthya Foundation, I am committed to bridging the healthcare inequality gap in rural communities. We have been diligently establishing telemedicine centres in these areas to ensure accessible healthcare for all. Collaboration is crucial in achieving this goal, and we are proud to partner with MASH Global's Verse HealthPlus campaign. Together, we aim to raise awareness about health care access disparities and work towards bridging them effectively."

Sakshie Rastogi, Co-founder, of Healium Camps said, "1 in 22 urban Indian women are at risk for breast cancer. ~60% of children & women are anaemic... and we can quote thousands of such statistics. But behind every statistic, is a real individual, a real family and a real community - directly or indirectly influencing your health decisions. We wish to advocate the importance of being fearless, periodic & proactive while doing regular preventive screenings for yourself and your communities. Do it even when you have no symptoms and no doubts. Prevention is better than cure, fear and denial. So take your #chainkisaans & join the movement!"

Neeraj Jain, Chief Executive Officer, CHRI said, "Concerted and collaborative action is needed to ensure health care is accessible to all communities. CHRI is proud to partner with MASH Global's Verse HealthPlus campaign to raise awareness about key gaps in healthcare access and work towards bridging them. Through our SACH initiative, supported by USAID, an alliance to catalyse climate and health action in cities, we aim to work with our partners to bring attention to the interconnected challenges of climate and health."

Aashish Beergi, Founder & CEO, MASH Project Foundation: "Our continued efforts to enhance healthcare access have led to the launch of the HealthPlus campaign, in partnership with VerSe Innovation (Josh, Dailyhunt, OneIndia). This initiative focuses on building strategic partnerships and amplifying impactful content to reach wider communities across India. MASH, an award-winning social enterprise, brings its expertise in impact and purpose communication, crafting compelling narratives and impactful campaigns that resonate with diverse audiences."

About Dailyhunt: Dailyhunt is India's #1 local language content platform offering 1M+ new content artefacts every day in 15 languages. The content on Dailyhunt is licensed and sourced from a creator ecosystem of over 50,000+ content partners and a deep pool of over 50,000+ creators. Our mission is to be 'the Indic platform empowering a billion Indians to discover, consume, and socialise with content that informs, enriches, and entertains'. Dailyhunt serves over 350 million monthly active users (MAUs) every month. The time spent per daily active user (DAU) is 30 minutes per user per day. Its unique AI/ML and deep learning technologies enable smart curation of content and track user preferences to deliver real-time, personalised content and notifications.

About Josh: Josh is a made-in-India, short-video app launched in August 2020 by VerSe Innovation. It represents a confluence of India's top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best-in-class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play Store with 100 million downloads. Josh is currently the fastest-growing and most engaged short-video app in India with over 153 million MAUs (Monthly Active Users), 74 million DAUs (Daily Active Users), and 23 minutes average time spent.

About OneIndia: Oneindia.com is a multilingual news platform, founded in 2006 with an aim to connect people in their own local language. As an independent online publisher, OneIndia has been serving news to millions every day in 11 Indian vernacular languages namely Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati, Punjabi, Marathi, and Odia besides English for over two decades. OneIndia was started with the sole intention of serving the larger online community of users in India - the non-English speaking users. One in every 5 digital users consumes content on the Oneindia platform, as per ComScore. Our early start, activism, enthusiasm, and foresightedness provide an edge and keep OneIndia ahead of the
competition in the vernacular space.

About Fortis Healthcare: The Department of Mental Health and Behavioural Sciences at Fortis Healthcare is an integrated mental healthcare system comprising a multidisciplinary team of experts including psychiatrists, clinical and counselling psychologists, art and movement-based therapists, psycho-oncologists, psychodynamic psychotherapists, organisational behaviour psychologists and sport psychologists.

Led by Dr. Samir Parikh, Chairperson, Fortis National Mental Health Program, it is globally one of the only multi-city multi-centric comprehensive mental health programs, with a presence in 25 centres across Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, Mohali, Ludhiana, Amritsar and Jaipur. With a key focus on preventive and positive mental health, the department runs the Fortis School Mental Health Program, which is completely free of cost to schools. The Fortis Stress Helpline (8376804102) is a 24 X 7 helpline run by a multilingual team of mental health professionals in order to support individuals experiencing emotional distress.

About DigiSwasthya: DigiSwasthya, an innovative health-tech initiative, is revolutionising healthcare access and delivery in India. By leveraging cutting-edge digital technology, DigiSwasthya provides seamless, efficient, and affordable healthcare solutions to underserved and remote communities. The platform offers telemedicine consultations, digital health records, and real-time health monitoring, ensuring that quality healthcare is accessible to all, regardless of geographic barriers. DigiSwasthya's commitment to bridging the healthcare gap exemplifies a transformative approach to improving health outcomes and empowering
communities across the nation.

About Healium Camps: Healium Camps is a social healthcare venture specialising in preventive health camps at scale. It conducts high-speed, high-volume, high-accuracy programmes at low-costs for 30-2000 people* per shift per day. By leveraging advanced screening technologies & data analytics, Healium Camps identifies individuals at risk for specific conditions long before they become symptomatic. In certain programmes, initial treatment is also dispensed at the point-of-care. Healium Camps' digital ecosystem for health camps management instils process discipline, fun, accountability, transparency, good documentation
practices driving compliance & high health outcomes without compromising quality of
healthcare.

About Centre for Health Research and Innovation: Centre for Health Research and Innovation (CHRI) is a nonprofit that aims to create lasting public health impact across India. CHRI works with communities, health care professionals, policy makers, innovators, hospitals, laboratories, and pharmacists to bring about sustainable, scalable, and impactful change in public health. CHRI is an affiliate of PATH in India.

About MASH Project Foundation: MASH is an award-winning social enterprise creating a global ecosystem for social impact through cause-led marketing & communications, community-building, and capacity-development. We work with multi-stakeholders such as CSOs, NGOs, Government & Policymakers, Corporates, Media, Funders, Donors, and Philanthropies across the 17 Sustainable Development Goals (SDGs).