Sunrise Spices that connects to 100 years of rich culinary heritage of Jharkhand

Indian households are known to blend the spices and make a scrumptious dish, but what enhances the flavors is selecting the right kind of masala which are quality picked and authentically blended to make a perfect mix. And this is where celebrated ITC's Sunrise Spices comes into the picture.

Made with utmost care with natural ingredients, these spices have high medicative properties and will uplift the quality of your dish giving it a distinguished flavour.

ITC Sunrise brings a wide range of luscious spices to add extra savour to the traditional cuisines of India and of Jharkhand.

Along with the promotion of spices, the Sunrise Spices have organised various entertainment activities, offering lots of goodies for women and food lovers in Ranchi and Jamshedpur. The event provided a grand opportunity for city residents to take part in fun activities.

The Sunrise brand has announced a campaign 'Superhit Jayka's Mazar program, Cantor Training in Jharkhand, Ranchi. The idea is to entertain the foodies with an aromatic, delicious, flavourful evening/afternoon. The fun evening will be full of food games and winners will be rewarded 'Hit Hain' Awards as well.

There will be numerous exciting food games such as "Khao Khao Game", "Hero Heroine Ka Hit Khana", followed by some open mic jokes related to food. There will be also games related to the latest food trends, fashion trends, and female-centric topics like kitchen jokes, and beauty parlour jokes. The campaign is ongoing from 10 December 2022.

One such activity is Pyaz ka Raaz. It was organised to see how frequent women can cut the onion. In Pyaaz Ka Raaz, women were given onions and asked to see who could cut them into small pieces the fastest. The one whose onion is finer was declared the winner. #SunriseSuperhitZayka.

In the seven-day programme which began on Friday, various activities are being organised by Sunrise Spices in malls, markets, societies, etc. of Ranchi. Similar activities will also be organised at Hi-tech Mall in Jamshedpur on coming Saturdays and Sundays.

The other activities include, Aalta Lagana, Lucky wheel, Masaledaar Kalakaar, Best Dish Superhit Award, Food Tambola, Food tips and Pakwan Pehchan.

Meanwhile, TV artist Divyanka Tripathi and her husband Vivek Dahiya who attended the event also encouraged the women participants.

ITC Sunrise started in 1910 in a small shop in Kolkata, now rule the world. ITC Sunrise has over 100 years of experience in the production of tasteful spices which pleases the taste-buds of billions of Indians, making it a leading brand of the country.

More than 25 exclusively blended spice of ITC Sunrise includes: Shahi Garam Masala, Aalu Dum Masala, Chana Masala, Dal Tadka Masala, Sabzi Masala, Pao-bhaji Masala etc.

The natural flavour and fragrances of ITC Sunrise masale will keep your roaming around the kitchen.