Redefining Inkkclusion: ChangeInkk Celebrating Dyslexia Awareness Month with MASH & Josh

New Delhi, 7 October 2023: ChangeInkk Foundation, co-founded by brother-sister duo Kunal & Noopur Jhunjhunwala is on a mission to shatter the stigma surrounding Specific Learning Disabilities (SLDs) while bringing to light the many strengths of dyslexic minds.

October being the Dyslexia Awareness Month - ChangeInkk will be marching ahead to shed light on how we as a community can redefine classrooms, workspaces and innovation to drive more 'inkkclusion'. The goal of the Redefine Dyslexia campaign is to raise awareness about dyslexia, reduce stigma, promote understanding and strengthen support. And most importantly, find pathways to empower them to reach their full potential. The mission is to redefine the narrative and shape a world where every unique mind is recognized and valued for the incredible contributions it can make.

MASH Project Foundation, an award-winning social impact organization, and Josh, India's leading short-video platform, have joined hands with ChangeInkk to amplify both the cause undertaken and celebrate Dyslexia Awareness to unlock the boundless potential of SLDs and pave the way for a brighter, more 'inkkclusive' India.

Noopur Jhunjhunwala, Founder, ChangeInkk - "For far too long, children and individuals with learning disabilities, such as dyslexia, have been misunderstood and unfairly defined by their challenges in reading, writing, and spelling. However, the time has come to redefine the incredible potential they possess. It's worth noting that 40% of self-made millionaires have learning disabilities, and dyslexic minds have been the driving force behind numerous transformative innovations that have reshaped our world.

From the invention of the car to the telephone, from electricity to the light bulb, and from computers to animation - all of these modern conveniences we often take for granted are the result of the brilliance of dyslexic minds. These inventions have not only improved our lives but also brought unprecedented comfort and ease to our daily existence. This October, during Dyslexia Awareness Month, let's not only celebrate their achievements but also redefine inkkclusion - recognizing and appreciating the unique strengths of people with disabilities."

In line the Rights of Persons with Disabilities Act 2016 and the National Education Policy 2020, the organization is actively building inclusive ecosystems that provide support and opportunities, from cradle to career, because it believes that when dyslexic thinkers are empowered, it nurtures the future of innovation, creativity, and prosperity for the nation.

Aashish Beergi, Founder & CEO, MASH Project Foundation: "Embracing and understanding dyslexia is not just about recognising different ways of learning; it's about redefining potential. With Redefine campaign, we aim to shift perceptions, cultivate empathy, and drive the message that every mind, every voice, has value. Together with ChangeInkk and Josh, we're taking a stand for the brilliant minds that see the world differently."

About ChangeInkk:

ChangeInkk Foundation is a non-profit that works towards building equitable ecosystems that accelerate the mainstreaming of inclusion for over 200 million Indians with specific learning disabilities (SLDs), from cradle to career. At ChangeInkk, we firmly believe that the inclusion of neurodiverse minds (especially those with SLDs) in schools, universities and workplaces, through proactive & strategic interventions, is imperative to drive innovation, productivity and growth for India to become a $10 trillion economy by 2035.

About Josh:

Josh is a made-in-India, short-video app launched in August 2020 by VerSe Innovation. It represents a confluence of India's top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best-in-class content creation tools, the hottest entertainment formats, and formidable user demographics.

About MASH Project Foundation:

MASH Project Foundation is an award-winning social enterprise committed to building and empowering a global community of social changemakers. It works with national and international organizations to deliver high-quality social impact through its interventions in community building, capacity development and amplifying impact through campaigns and communication solutions.