Kaleesuwari Forays into Divinity Space with the Launch of 'Dheepam Agarbathi' – A Charcoal-Free, Low Smoke, Long-lasting Incense Stick Range

Chennai, April 4: Kaleesuwari Refinery Private Limited, a leading name in the Indian FMCG sector and makers of the iconic Gold Winner edible oil, marked a significant expansion into the divinity category with the launch of Dheepam Agarbathi. The grand launch event took place at a prominent venue in Chennai and was attended by key trade partners.

The newly launched Dheepam Agarbathi is introduced in six soulful fragrances - Rose, Sandal, Lavender, Blossom, Sambrani, and Jasmine. What sets this product apart is each stick is coloured and designed to be long-lasting, with a charcoal-free formulation and low-smoke feature, making it ideal for everyday prayers and indoor use, while ensuring a healthier and more pleasant experience for consumers.

Addressing the gathering, Mr. Prem Kumar, CEO of Kaleesuwari Refinery Pvt. Ltd., shared the company's deeper vision behind this product. "With Dheepam Agarbathi, we are strengthening our presence in the divinity space with a strong purpose - to create spiritual products that uphold purity and tradition. This marks an important step in our journey to expand into new categories," he said.

Mr. Tyron Doll, Vice President - Marketing, added, "Kaleesuwari has always stood for quality and innovation. Our growing R&D capabilities allow us to understand consumer needs better and offer products that combine tradition with modern-day sensibilities. Dheepam Agarbathi is a perfect example of this synergy."

With this launch, Kaleesuwari deepens its presence across key consumer segments, reinforcing its commitment to enriching Indian homes with products rooted in trust, innovation, and cultural relevance.