Ferty9 launching unique awareness campaign for World IVF Day

Dr. Jyothi C. Budi, Medical Director of Ferty9 Fertility Center, will be addressing the media on the occasion of World IVF Day 2024. The discussion will revolve around the various activities around awareness campaign initiated by Ferty9, the objectives of the campaign, and the importance of destigmatizing infertility and IVF treatments. The event will be held at the Hyderabad Press Club from 11 AM to 12.30 PM.

Objectives

Unveil the Campaign Logo - Presenting the official logo of the #TogetherInIVF campaign, symbolizing our commitment to raising awareness and fostering support for those facing infertility.

Launch the Awareness Campaign - Initiate a wide-scale awareness campaign to educate the public about infertility and IVF treatments through engaging street plays and other activities. Educating the public about infertility and IVF treatments through street plays and other engaging activities and to address the stigma associated with infertility and IVF, particularly in rural areas.

Introduce the Ferty9 Tune - Launch 'Music of Hope,' especially composed musical piece that symbolizes hope and support for couples undergoing fertility treatments.

Talk points For Dr. Jyothi -

Introduction to the Campaign -
Announcement of the #TogetherInIVF campaign, designed to raise awareness about infertility and IVF treatments through engaging street plays across Andhra Pradesh and Telangana.

Unveiling the Campaign Logo -
Unveiling official logo for Ferty9's #TogetherInIVF campaign, explaining the symbol of our dedication to supporting couples on their fertility journey.

The Stigma of Infertility -
In India, around 28 million couples face fertility issues. This number is on the rise due to factors like sedentary lifestyles, increasing stress levels, obesity, and other medical conditions. Infertility remains a shadowed subject in many parts of India, often cloaked in misunderstanding and stigma. This campaign aims to transform public perception and make IVF more approachable and understood. Recognizing that destigmatizing infertility must begin at the grassroots level, the campaign targets rural populations often left out of such crucial conversations. Through the campaign, we aspire to empower individuals with the knowledge to make informed decisions about their fertility options and to encourage more open conversations within communities.

Partnering with Dharmi Theatre Academy -
Ferty9 has partnered with Dharmi Theatre Academy to conduct street plays in 16 locations across Andhra Pradesh and Telangana. These plays, directed by Mr. Rohith Raj Akula, depict real-life situations to shed light on infertility and remove the stigma associated with IVF.

Launching the Ferty9 Tune -
Ferty9 is excited to introduce 'Music of Hope,' a newly composed musical piece which will be our owned IP and which will serve as our campaign theme, symbolizing hope and support for couples undergoing fertility treatments.

Closing Remarks - Together, we can make a significant impact on the lives of many couples struggling with infertility. Let's work hand in hand to spread awareness, remove stigma, and support each other in this journey.

Talk points For Mr. Rohith -

Partnership, Concept and Goals-
Talk about collaborating with Ferty9 Fertility Center on this innovative campaign, emphasizing the power of street theatre to bring critical conversations about infertility to the forefront.

The street plays, conceptualized and directed by Dharmi Theatre Academy, depict real-life situations faced by couples struggling with infertility. These performances are designed to educate and inform the public, particularly in rural areas.

Highlight the power of street theatre, the campaign aims to bridge the information gap and touch the hearts of the audience, making the concept of IVF more accessible and understood.

The goal is to foster a more supportive environment for couples and families to discuss and seek the right fertility treatments.

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