As the countdown clock struck zero, rocket of Aakash BYJUS took off from Bandra Bandstand

Mumbai, Oct 29: Onlookers at the iconic Bandra Bandstand, Mumbai were taken in by surprise with a unique immersive installation of a rocket. Aakash BYJU'S, the national leader in test preparatory services, decked up the sea-facing amphitheatre with this mesmerising installation with lights and sound. The rocket installation emphasizes the Aakash National Talent Hunt Exam (ANTHE) 2022, the thirteenth edition of the flagship annual scholarship exam of Aakash BYJU'S which opens doors for millions of aspirers to fulfil their dream of becoming doctors and engineers.

The trip to NASA is Aakash BYJU'S first-ever initiative started last year to make students experience concepts beyond their syllabus and remain motivated and focused on their studies. The first batch of five students has been selected based on their scores in the ANTHE 2021.

ANTHE 2022 starts on November 5, 2022, that will not only motivate them to become successful engineers or doctors, but to get a first-hand experience at NASA as well.

This innovative installation is part of a larger OOH Campaign planned, bought, executed and impact measured by OAP also known as Outdoor Advertising Professionals. The overall OOH Campaign used multiple formats like Billboards, Gantry, Bus Shelters, LED Screens, Bus branding, Train Branding & Cab branding, Cable & Cinema, Airport Display, Mall Display, Railway Station Adverts, Festive Branding and many more depending on the town.