Amar Sinha Appointed Managing Director At Allied Blenders Distillers Drives Premium Growth

Amar Sinha has been appointed Managing Director of Allied Blenders Distillers, signalling a growth-focused leadership change. With extensive experience in sales, distribution and premium product strategy, Sinha is expected to sharpen portfolio planning and execution, accelerate premium offerings, and strengthen market position in India's evolving alco-beverage landscape.

Allied Blenders & Distillers has appointed Amar Sinha as Managing Director, signalling plans to speed up its next growth stage. The Mumbai-headquartered spirits company is looking to use the leadership change to sharpen strategy and respond faster in a competitive alco-beverage market.

Amar Sinha brings more than 30 years of experience in the liquor industry, with a record of scaling businesses in tough market conditions. The appointment is viewed within the sector as a timely reinforcement, as Allied Blenders & Distillers works to consolidate its position against strong rivals.

Allied Blenders & Distillers growth strategy and premium market focus

Founded in 1988 by Kishore Chhabria, Allied Blenders & Distillers is betting on Sinha’s expertise to refine its portfolio, especially in higher-margin categories. The company aims to strengthen its presence in premium segments, where brand perception, distribution reach and consistent execution are becoming more important across India.

Amar Sinha joins Allied Blenders & Distillers after completing a significant stint at Radico Khaitan Limited, where Amar Sinha served as Chief Operating Officer until February. That period is regarded as a transformative chapter for Radico Khaitan Limited, during which the company strengthened its market execution and sharpened its premium product offerings.

Since joining Radico Khaitan Limited in 2017, Sinha had overseen key operational areas such as sales, distribution and brand strategy. Amar Sinha’s leadership aligned with Radico Khaitan Limited’s stronger push towards premiumisation, a trend that has become a crucial growth lever in India’s changing alco-beverage landscape.

With Amar Sinha now steering Allied Blenders & Distillers, the company is expected to apply similar discipline to operations and portfolio planning. The leadership change underlines expectations that sharper execution, targeted premium offerings and focused strategy will define the company’s next phase of growth.