QNET Works to Eliminate Scammers: The Company Launches Financial Literacy Program in Ghana

Being smart with money and learning to spot a scam are two essential skills young people desperately need in this digital age. According to annuity.org, 75% of teens lack confidence in their personal finance knowledge, and 32% don't know the difference between debit and credit cards. "Financial literacy is a key skill, especially for the youth," QNET CEO Malou Caluza stated.

The leading lifestyle and wellness-focused product company expanded its financial literacy program, FinGreen, in Ghana to educate disadvantaged people, including youths and women. It's committed to fostering financial inclusion, recognized as crucial in decreasing poverty, reducing gender inequalities, and achieving comprehensive economic growth.

QNET is not a scam. It's a global company that uses a direct selling model. Millions of motivated entrepreneurs have found success in offering a range of exclusive wellness and lifestyle products through its e-commerce-powered platform. Because it's a business focused on helping micro-entrepreneurs, it recognizes that a better future begins with inclusion and education.

Generation Z members - born between 1997 and 2012 - are the most likely to be the victims of online scams. According to the FBI's Internet Crime Report, individuals under 20 lost approximately $210 million in 2022, compared to $8.2 million in 2017, a more than 2,000% increase.

Through the FinGreen program, the global lifestyle and wellness company endeavors to increase financial awareness by educating participants on the skills, attitudes, and habits that will help them be more thoughtful about how and where they spend their money online and offline.

QNET Doesn't Scam People - the Global Company Inspires Financial Inclusion

Standard & Poor's Ratings Services Global Financial Literacy Survey found the 10 most financially literate countries in the world include Denmark, the United Kingdom, Australia, and Finland. At the same time, Africa scored the worst of all the continents. The report stated that Ghana had a 32% financial literacy rate.

For the FinGreen expansion into Ghana, QNET partnered with J.A. Abrahams & Co., an accounting firm. Paul Kumi, managing partner at J.A. Abrahams, said, "Our collaboration with QNET is timely, as there is a substantial base of individuals and businesses in Ghana in need of the education and financial training FinGreen offers."

The FinGreen program was a natural choice for a partnership as it aligns perfectly with the accounting firm's corporate social responsibility philosophy. "We are committed to empowering individuals and businesses to become better financial and economic versions of themselves," Kumi explained.

The inaugural phase of the educational program in the West African country runs from October to December 2023. QNET's financial literacy class agrees with the U.N.'s Sustainable Development Goals and Addis Ababa Action Agenda. It affirms that gaining financial inclusion is a necessary aspect of sustainable development. Approximately 1,000 participants from five regions in Ghana - Central, Volta, Greater Accra, Eastern, and Ashanti - are participating in the free educational program.

"Many individuals lack a fundamental understanding of financial matters, such as the impact of inflation on their earnings and savings, or the awareness and utilization of financial products," stated Biram Fall, the lifestyle and wellness product-focused company's regional general manager for sub-Saharan Africa.

The first FinGreen online training session occurred in Turkey in May 2022. A group of 45 women from varied socioeconomic backgrounds gathered to get better educated about personal finance, budget management, and basic investment skills.

The second FinGreen event took place In Nigeria in July 2022, followed by FinGreen Phase 2 in September 2023. Through a partnership with Financial Literacy for All, the in-person financial literacy workshops catered to underserved communities, especially students and young adults.

The program offered participants financial management skills and expounded on responsible behavior in Nigerian youth communities - in other words, the skills necessary to enjoy productive, stable, and fulfilling lives.

Global Expansion

Since establishing its presence in Turkey in 2010, the leading wellness and lifestyle-product-focused company that utilizes a direct selling model has expanded to serve over 160,000 customers and independent representatives in the region.

For those who need more proof that QNET isn't a scam, the company joined the Direct Selling Association of Turkey as a silver member. The Direct Selling Association in Turkey has ties to the World Federation of Direct Selling Associations and the European Direct Selling Association. The company also has memberships in the Direct Selling Association in Malaysia, Indonesia, the Philippines, the United Arab Emirates, and Singapore.

"Despite a global downtrend in the direct selling industry as the world started recovering from the pandemic, Turkey's sector grew by 33% year on year. This growth indicates that a new generation is not only discovering the unique products and services offered by direct selling companies but also viewing the industry as a promising entrepreneurial venture," stated Cem Geyik, the company's regional general manager for Turkey, Central Asia, and Russia.

Through the company's membership in the Direct Selling Association in Turkey, Geyik explained that QNET strives "to significantly contribute to the sector's growth and collaboration."

Established in 1998, QNET celebrates 25 years of making positive changes in the world through its exclusive wellness and lifestyle product offerings and e-commerce-powered business model.