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Ozone Day Challenge: A successful Challenge by MASH Project Foundation and Josh

By Anuj Cariappa
Google Oneindia News

New Delhi, Sep 17: With an intention to educate the youth about the need for becoming eco-friendly and sustainable, Josh, India's fastest growing and most engaging short-video app and the MASH Project Foundation, an award-winning social enterprise that is enabling an ecosystem for social impact, is organizing the Ozone Day campaign and #PlasticSeFight challenge beginning on 15th September 2022 which will lead upto 22nd September 2022 creating an online impact to sensitize the youth about the ban of single use plastic and discuss the available sustainable options.

The idea is to raise awareness about Ozone layer conservation and shed light on the importance of recycling plastic. The challenge is becoming a platform for people to learn what they can do on an individual level for environment conservation. The campaign is launched in 10+ languages and is receiving an overwhelming response in the form #PlasticSeFight filter on the app.

Ozone Day Challenge: A successful Challenge by MASH Project Foundation and Josh

Ozone Day is an initiative to bring forth the message of adapting sustainable methods to prevent the depletion of the ozone layer. The campaign is an attempt to support the recent ban of single use plastic. As the citizens of India and fellow humans we have certain responsibility towards the environment which can only be taken into consideration when people are sensitized around the topic.

The narrative of the campaign was to spread awareness about environment conservation, the importance of the ozone layer and how people can contribute for environment protection by following simple ways such as the 4 Rs- Reduce, Reuse, Recycling, and Recover. Leveraging the power of short-video content, the campaign aims to engage the audience with the idea of sustainability, its need, and their responsibility towards environment conservation.

Founder of MASH Project Foundation, Aashish Beergi said, "One of the core values of MASH Project Foundation is acting sustainably, as an organization which is majorly run by the youth and work towards youth fulfillment of the SDGs, we have always tried to be conscious about our organization's carbon footprint, from banning plastic products in the workplace to organizing various environment conservation initiatives, MASH has been in the forefront of all."

Anuja Bali, Core team member, from Warrior Moms says, "The cause of sustainability is central to the ecosystem and Warrior Moms are happy to join hands with the Ozone Day Filter on Josh to sensitize the youth about the importance of clean air and the ways they can contribute. Clean air is our most basic need and right. As moms, all we want is a better, breathable future for all the children of India."

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