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How an Engineer Turned into a Seasoned Entrepreneur: The Inspiring Story of Rohit Ajmani

By Anuj Cariappa
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Google Oneindia News

American business magnate Steve Jobs once said, "I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance." Entrepreneurship is not only about turning an innovative idea into a scalable business. This challenging path requires one to be a confluence of robust work ethic, deep passion, patience & creativity. One budding entrepreneur, who possesses all these qualities and more is Mr. Rohit Ajmani, the CEO and co-founder of Idea Clan.

This Electronics & Electrical Engineer has broken the stereotypes by becoming an Affiliate and Performance Marketing wizard. From an early age, Rohit always had a passion for innovation & technology. With time, he mastered the skills of online advertising, affiliate marketing, lead generation, media buying, PPV, display media, brand conversion, user engagement through SEM & SMM, automation marketing and big data optimization. He wonderfully materialized his knowledge and passion in the real world by co-founding a MarTech company named Idea Clan alongside his good friend, Mr. Sahil Walia.

Rohit Ajmani

Today, Idea Clan is known all over the globe for its adept team and a great track record of providing stellar performance in the affiliate world by optimizing various digital exertions like Pay Per Click, Media buying, Mobile marketing, and Social Media Marketing. During his stint at Idea Clan, Rohit has consulted various public listed brands to help them make an impact in the digital world through time-tested strategies in the Media Buying, Social Media, and Performance Marketing domains.

The first gen entrepreneur is also a Co-Founder at UniQuote, a customer-driven company that focuses on providing consultation to get the industry-best financial quotes. The company offers various customer-friendly financial products and services. These products & services include Debt Relief, Refinancing, Life Insurance, Medicare, Health Insurance, Home Insurance, and Auto Insurance. Having a market experience of more than seven years, Rohit and his expert team help customers find the perfect insurance option as per their financial commitment. In addition, they also provide consultancy on products like Solar Panels.

Born in the year 1991, this excellence at par engineer has many accolades to his name. His contributions to the technical world were celebrated by CPAlead, one of the top Affiliate marketing companies. The organisation bestowed upon him the "CPA lead top publisher Award." He has also won IEEE top technical paper contest, held at PU Chandigarh. This versatile public speaker and valued mentor is often invited as a Guest Speaker by prestigious institutes and companies across the nation. He has also chaired an entrepreneurial event as a Guest speaker at CCET college, Panjab University. He has been invited as a speaker at a leading marketing and media technology event organized by AD Tech Delhi. Furthermore, he has been a Speaker at Earning Labs, Delhi, which is one of the top Digital Marketing Conferences in India.

At present, he also serves as the CEO at Viral Sparks. Viral Sparks is an innovative platform that allows businesses to connect with relevant influencers to promote their content. This futuristic tool also helps businesses in content strategy and publisher management. Viral Sparks' team of experts is well acquainted with all the exiting industry standards for content promotion and optimization.

Apart from this, he is also an Angel Investor. The pioneer has broad involvement with creating and executing high-yielding strategies. He emphatically accepts that there are multiple ways to approach a problem. His unmatched devotion to his passion has proved his mettle in the industry. He is an inspiration for many aspiring entrepreneurs.

Over the years, he has displayed an impeccable character with his unparalleled hard work and wits. He has helped his clients to spur growth in the eCommerce sector by significantly increasing the demand for their products and services. In the future, he wishes to scale his company further up. He has a vision to get his company, Idea Clan, listed on Nasdaq- the American stock exchange. To meet this goal, he seeks to work on the fundamentals of the marketing to build an attractive valuation of the company. Further, he aims to build strong user bases that drive demand for their stock in the future.

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